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If your sales success isn't where it ought to be, you may be operating under the weight of one or more persistent (and pernicious) myths about selling. Here they are: Read More

Why do some press releases actually get attention? This story shows you, and follows up the interesting post on why other press releases get killed on sight. As someone whose inbox gets flooded with press releases everyday, she is right on the money! Read More

For those who were unable to attend eBizITPA's King Conversion: Web Sites that Sell conference a few weeks ago, you missed out on an extraordinary event with a captivating, experienced speaker presenting effective information to help improve your website's performance and your overall conversion rate. Holly focused on both B2B and B2C companie Read More

This is tip #2 in the series of “Blog Marketing Tips Even the ProBloggers Won't Share” series. See tip #1: How to Optimize Blog Post Titles. In this tip, Andy Beal share's with you a practice that he uses to optimize slugs before hitting the “publish” button. Read More

Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Read More

Information on the difference between text messaging and email features on cell phones. Read More

This is a short article on the debate between in-house and outsourcing email marketing professionals. There's also a short, one minute survey. Please participate! Thanks! Read More

A great resource giving you suggestions for what to do with your thank you pages. Encourage a call to action! Read More

While most everyone who has been involved in online marketing for any length of time knows that Alexa rankings are pretty much meaningless, a recent article by Matt McGee serves as a great little reality check to those who are a little newer to the game. Read More

There is an old adage that says if you eat a frog first thing in the morning, the rest of your day looks pretty easy. If you have two frogs to eat, pick the biggest, ugliest one first. Your personal “frog” is the project or activity that: Read More