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Every business–small or large–needs local online visibility to grow. Whether it’s a business that sells exclusively online or a company that operates a brick-and-mortar storefront, having a strong influence on the local community can be a significant asset, especially now that modern consumers are Read More

If you are in the service business your LinkedIn Profile is as important as your Website’s About Page. It needs to sell you.
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If you are struggling to boost your WordPress site rankings and traffic in Google, let me help you to some extent.

I have listed some SEO strategies for WorPress users to get better search rankings. Read More

One great experience can turn a customer into an evangelist. Do a quick search for “Zappos support stories” and you’ll find dozens of great stories the company going above and beyond for customers. There was the bouquet of flowers sent to a customer whose mother was ill. The time a support agent st Read More

Account-based marketing (ABM) is the latest buzzword in B2B, but why should content marketers care? Check out Episode 168 of the Content Marketing Podcast to learn why ABM is important, what you need to know about it, and how to get started. Read More

Every company with a website knows the importance of search engine optimization. Stellar content and beautiful web design are useless if your page isn’t easily accessible for your target audience. When potential customers search for your products and services, you want to make sure your page ranks Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to March 2016. Read More

For freelancers securing new business a proposal is a vital start to your relationship. This post has suggestions on what to include in that proposal. Read More

Your team is having a staff meeting, or the group is in the weekly operations briefing. You know someone will bring up something that you’ll all be glad to hear, that deserves a high-five.

Wait for it, wait for it… and then say “should we get some PR about that?” Read More

If you are about to quit your day job to work full time on your business, you may want to rethink doing that. That’s right. It may not be a good idea to quit your day job just yet. As a matter of fact, you could end up making it harder on yourself. Read More