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Building out an mail marketing funnel can be one of the trickier aspects of growing a successful online business. Read More

Nellie Akalp, CEO of CorpNet.com, shares tips on the Secret Entourage blog on how to stay competitive in a saturated market. Read More

Next year, for the first time ever, advertisers will spend more on digital ads than they will on TV ads. This is a significant milestone all organizations should be paying attention to. Here's why... Read More

People buy franchises for lots of reasons. I've talked with thousands of prospective franchise business owners over the years. All of them…all of these courageous people I’ve met and/or worked with 1-on-1, come to the table for pretty much the same reasons. They are... Read More

Take a leaf from some of the experts in marketing to help you with your business. Here are 5 TED Talks on marketing worth watching. Read More

You’ve seen it… over, and over, and over again:

“The only thing readers read are the headlines.”

“The headline is the most critical part of any post.”

“You should spend 90% of your time on the headline; 10% on everything else.”

In fact, pretty much every article you’ve ever read on epic Read More

In order to succeed, we must overcome. Obstacles, fears - fear of failure. The best of the best in business have learned to at least quell their fears in order to function on a successful level. Read More

Every social media platform excels at a different function - you don’t post video to the same platform as you post quick information updates - but businesses often fail to approach social media strategy in a uniform way. Luckily, Smart Paper Help’s recent infographic on both business and user engag Read More

Every blogger dreams of getting traffic – the more, the merrier. However, the law of diminishing return taught us when quantity increases, quality suffers. This holds true for the blogosphere where over 2 million blogs are published each day. Read More

Innovation is the key to long-term business success, both in startups as well as established organizations. Yet every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and implementing the right process. Yet, in my experience the key seems to b Read More