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Twitter is an outstanding communications channel, one that's too big to ignore, but as some brands learned on 9/11, you can offend your audience even with the best of intentions. Read More

Today, many companies resort to video production as a means of telling their brand story, educating their customers or promoting their next deal. However, by far not all of them know how to make the most of their videos, that is, how to expose them to larger audiences on Google, YouTube and other s Read More

A pocket cloud has been invented and small businesses may find it advantageous to use one day soon. Read More

If you're thinking, "Gosh, is that still around?" you might be surprised at the niche roles in which the avatar-based community continues to succeed.
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So just what do data brokers know about us and why are online ads are so laughably off? One company Acxiom has decided to open up their database and I took it for a spin. What I found was they got a lot of stuff wrong Read More

Universal pricing is out and "personalized pricing" is in. Check out this new way to increase your margins and profits and attract and retain more customers in the process. Big data makes this new pricing strategy work for small businesses. Read More

We all hate employee performance reviews, but some are worse than others. Here's a walk through some of the most common performance review concepts and how they compare to each other.

It isn't a question of the goal; every review process aims to be transparent and friendly rather than adversari Read More

Most big data predictions should come with the same warning label that is applied to an investment prospectus: past returns are not indicative of future results. Here is why you need to be careful with marketing predictions from big data. Read More

When you travel and see the ruins of bygone societies, it drives home how quickly dominant systems can be disrupted. Today with the internet, we have perhaps the biggest disruptor in history and it could turn our factories and warehouses into ruins too, evidence of a time when we built things and s Read More

There are ways to make your customers love you for using their data to serve them better and to sell them products and services they really want. Here's how... Read More