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A brief 10-step approach to help business understand Twitter a little more and highlight the way in which it can support and enhance a customer relationship management strategy - at very little cost. Read More

When cash is tight, marketing budgets suffer. That's why Forbes canvassed the entrepreneurial, consulting and academic ranks for go-to marketing techniques that even small businesses can afford. Here are but a few, and the estimated costs of each. Read More

Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand building buzz that's garnered by customers spreading the good word to prospects is worth its weight in gold. Here are five way to get your customers talking about you and your organization. Read More

If there is one thing that I hear over and over from entrepreneurs, it is that they are struggling to scale their businesses. They say that they have become a slave to their own company, and are struggling to break free. Here are 28 tips on how to stop working in the business and start working on the business. Read More

The vision people have of your company needs to be coherent. An international sales person can concentrate so much on building his personal relationship across cultures, that he loses the global picture his international client has of his company. International clients notice the confidence the international sales person has in his own company. Read More

It seems with market research is not perhaps used often enough by us in small businesses. Market research can help you make better business decisions and it can provide you with new or better ideas. Read More

Do you have the right people on the bus? And who's driving the bus? Few things are more important to the success of a business than having the right people — both the leaders and the followers. Too many times, these people are like “riders on a bus” who get on randomly — or as a matter of convenience. Read More

Imagine you own a successful business but become stranded on a deserted island. The only communication you receive about your business comes once a week on a sheet of paper in a bottle (yes, a message in a bottle). What information would you need and want on that paper? Read More

Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don't know what's next. Read More