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Last week I posted the first article in this 4-part series which discussed one of the main benefits of trademark monitoring: identifying and addressing potential infringers before they create problems for your business. This week’s installment discusses another important benefit: addressing consume Read More

30 fab ways to incorporate QR codes into your business cards - an idea to suit every business. Which one is your favourite? Read More

I came across a great tip today from our LinkedIn AM Group Member – Lynn Ruby, who was kind enough to point out a recent change in LinkedIn’s Privacy Policy that effects EVERYBODY. Read More

This is about some thoughts I’d like to share with you. 7 Indisputable facts (in my opinion at least) that I've learned (mostly the hard way), that must be followed. That you must accept in order to be successful in your business.

This is meant for the entrepreneur who’s struggling to make it wo Read More

Traditional businesses often refer to sales funnels, the process by which people become customers or repeat customers. No one starts out buying your product. Instead, they start as random people; you need to move them through the sales funnel. Start by making them aware of your company, then get th Read More

When I searched online for advice about how to conduct customer surveys recently, I found lots of information. But I had a hard time finding information about what, to my mind, is the most critical part of any survey — figuring out the right questions to ask.


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Just as the new research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue, there’s a similar dynamic between mobile and customer retention. The report “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” highlights the differe Read More

Marketing a local business today takes a multi-pronged approach. Here are seven ways to meld social media with traditional marketing:

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Let’s address one of the elephants in the room – the qualitative measurement of social media ROI. Yes, there is value and yes it can be measured. Read More

LinkedIn has been the number one business-to-business social networking site for a few years now. How they layout your profile, allow you to connect to other professionals, gather referrals and testimonials, and add on various professional plugins, all adds up to a great platform for personal and Read More