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The next time you pass by your friendly neighborhood bar, I’d encourage you to walk in and look around. If you do, you will see that some brand-building tactics that were invented more than a century ago are still in use and that they seem to still be working.
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The way we shop is changing. 90% of retailers are still in denial with their heads in the sand, but we are shopping like we have never shopped before. Technology is driving the changes in how we shop. Ecommerce is booming, and PayPal seem to be forging ahead, with some interesting new tools. Read More

Business websites aren't static brochures. They should generate leads and make sales. Here are the 4 stages you need for an effective online sales funnel. Read More

Want blogging success? Discover the first simple 7 steps to get you walking and then running towards creating success with your blog. Don't work it out on your own! Read More

I don’t know and will leave the analysis up to those with expertise. However the competition between Google and Facebook is pretty fierce. It reminds me of the song by Irving Berlin Anything You Can Do I Can Do Better. Here are a few marketing lessons we can learn from their situation. Read More

My book has finally arrived -- Web Branding Coach: Genesis.

I had a dream, that I could write a personal branding book, that would be SO much more than just a book. It would be a handbook, a workbook, and an eternal resource, for every business owner or entrepreneur. Read More

European Business Leaders find the changes in Social Media difficult to keep up with according to a report by CNBC - nearly half of European business leaders fear being out of step with the rapid pace of technology change. Read More

What is the difference between a businessman and an entrepreneur? Are there really differences in doing business vs doing entrepreneurship? Let's read the list of their distinctions and similarities and learn more about the business and entrepreneurial world. Read More

With the rise of user-generated content, brands have faced challenges. People are talking about brands on social media sites in ways that brand managers can’t control and often can’t even detect. With 50 million reviews and counting, TripAdvisor is shaking the travel industry to its core. Read More

A Book Review.

Joel Comm has a pretty good reputation in my field, of online marketing. His book “Twitter Power” was an excellent book, making a lot of business owners stand up and take notice of the opportunities that Twitter creates. So I was very enthusiastic to get my hands on his next boo Read More