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Most entrepreneurs start out by focusing on the skill or service that they offer. It makes sense as you need to have something to offer and you want to be good at it. In fact, it may have taken you years (or a lifetime) to develop your skill, receive your training or your certification or your degr Read More

The power of video marketing is being touted far and wide. Find out how you can use video to pump up your small business online marketing. Read More

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
A lean economy means many of your competitors have been knocked out of the ring. That's good news and bad, says Kevin Daum, a New York-based marketing consultant and author of the book, Roar! Get Heard in Read More

The theory of obtaining a decent search engine placement to attract free traffic to your site is pretty basic. Select a high traffic, low competition keyword to aim for. Buy a domain name with the keyword in it. Then simultaneously create keyword-focused content Read More

Smartphones are changing the ways consumers shop and gather information, and the growth in shopping-specific apps has accelerated this change. The flow of information has become real-time, empowering consumers and forever changing the shopping dynamic for retailers, February 9, 2010 Read More

With everybody and anybody claiming to "know a thing or two about SEO" these days, it's especially important to cut through the clutter and determine which Search Engine Optimization techniques are actually useful and which surprisingly popular techniques are worthless. Read More

Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities. Read More

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender. Read More

Facebook has taken the world by storm and, far from being nothing more than a way to keep up with college or high school friends, it has become a powerful tool Read More

Google may have ended linking “Places” to QR Codes, but I think there is still huge potential in the development of this technology. I first looked into QR Codes last year, as an enhancement to the boring old business card. Read More