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If Oprah can have a book club, why can’t we? I am inviting you to join me in a new venture: The Sales Blog Book Club. Read More

Publicity delivers same benefits as marketing at a lower cost. In addition, it builds a long lasting positive impression about your business in the minds of customers thereby increasing your sales and brand value. In this post we show various approaches to get publicity at low cost for your small b Read More

social media marketing were released this week with – on the surface, at least – what seem like diametrically opposite results. According to the 2011 Industry Read More

Are you tooting your own horn and working on your business and not in it? You need to in order to gain visibility in the marketplace. Read More

The Power Of The Ask | How to use questions to improve your business. As an online business owner you need to control the questions in any business situation. If you don't ask the question you want answered you can't get an answer, and you will become dis-satisfied.
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Many small business owners look at me sideways when I suggest exploring Twitter as a marketing channel. They know what Twitter is, and they get the concept, but many don’t interact with it personally. Plus, they rightly recognize that it can be a whole lot of work for uncertain gain. [...] Read More

Today I sat down to write, but had absolutely no idea what exactly I wanted to write about. I then decided to do some scientific research (which consisted of me typing into Google, “today’s best quote” and seeing what came up), telling myself the results would be my topic of conversation.

This i Read More

Boardroom power plays, disgruntled founders, and CEO switcheroos are clipping the wings of this tech high flier. Read More

My free definition of marketing:Convincing people to want your stuff. Marketing is about creating desire. Marketing happens mostly in the mind of the consumer. Read More

Understanding how our customer will make a buying decision is critical to our success in selling. It's common sense, it's trained into us as entry level sales people, but in my experience, sales people really don't understand it. Read More