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When Foursquare started, it was really only available for B2C Businesses with a retail or hospitality face, like clothing stores, hotels, cafes, bars and restaurants. However, as demand has grown for businesses without a customer-facing premises or B2B, so has Foursquare evolved. Read More

The way to build referrals and referenceable clients is to win dream clients and then to perform for them. You must do work worth sharing with others. Read More

There are 5 different models of Comment Interaction that you can use for your blog - each has different benefits and costs. Which model do you use? Read More

Recent studies published by Amazon, Google, Bing, Yahoo and others reveal a direct connection between site speed and user behavior. The faster a web site’s page-load speed, the better the user experience, as measured by higher conversion rate and greater engagement levels. Read More

Social media measurement is in its early phases, and marketers need to decide whether to parse the social media cacophony, much like a radio astronomer, gathering as much data as possible to discern the signs of life or selectively focus on a small, but sufficiently meaningful set of metrics. Read More

When it comes to promoting a local business, professional office or other small firm, Facebook is looming larger than ever. The latest salvo was the test launch of Facebook Deals in five cities. If your business doesn’t have a Facebook page yet, here are 10 reasons to get off your fanny and fix tha Read More

Setting up your first business website can be a little daunting. Especially when your web designer asks – So what pages would you like in your website? Your business website is your 24 hour international shopfront, and interactive brochure promoting your business. It’s important to have the right Read More

If you want an example of the power of social media, consider this. Starbucks gets 1.8 million visitors to its website every month, Coca Cola some 270,000. By contrast their Facebook pages get 19.4 million and 22.5 million respectively, roughly 10 times the traffic. And every one of those people ha Read More

If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away. Read More

Belief in the natural talent myth is one of the most poisonous forces in the universe. Natural talent doesn't exist. If you want to get better at something you need to practice, to be persistent, and to have great teachers. That's it. Read More