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Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

Blog Design Negatively Affecting Your Bounce Rate? Here are certain on-site variables that need to be evaluated when designing & structuring your blog to reduce your bounce rate. Read More

For anyone starting a revolution, or a business, Twitter can be a success. For the rest of the world, it can be a waste of time that doesn’t get the message out to people they want to reach. And for some, it’s no more a bunch of nonsense limited to 140 characters—as this infographic shows. I’ll dis Read More

Social media appeared like a knight and shining armor, ready to usher us to a place of marketing bliss-at least that’s what they wanted us to believe... Read More

For so many years, Nielsen and others have programmed people’s brains into thinking that the sweet spot of advertising is the 18 to 49 demographic. Within that group, the even sweeter spot supposedly was the coveted 18 to 34 cohort that fetched the highest advertising dollars. Read More

Each entrepreneur must have a business plan if he really wants to achieve success and make his business prosperous. First of all, it would be expedient to mention that time is extremely valuable for an entrepreneur. Read More

To leverage social media, you need to let go of your inhibitions, pull back the curtain, and expose yourself.

NO! Not THAT kind of exposure.

We get exposed to enough of that on the “other” media.

I’m talking about exposing your business, your brand, and your brilliance on social media venu Read More

This week actually has a couple of semi-significant events if you are keeping an eye on social media. Both Twitter and Google are working to become more social. Twitter is recognizing that many users may want to follow someone directly from their website, while Google is set to launch their Group Read More

Facebook is the new country, where millions of people play, share and work. The days of being a social network for college students is long gone. How well do you understand the opportunities in this new country? How prepared are you to build your presence and business in Facebook in the right wa Read More

Search Engine Optimization can be confusing for new bloggers and even for experienced bloggers. WordPress in itself already allows search engines to see what is going on but there are some very handy plugins that simplifies a bloggers life and that help you to rank better. I consider the list of SE Read More