BizSugar.com › User › fionamceachran › Voted

If you know it's time to step up your marketing to a new level, you have a few options.  You can learn about marketing yourself, hire a marketing manager or coordinator, or use the outside services of a marketing consultant.  In most cases, hiring a marketing consultant is the better option, and he Read More

The ability to write good copy is a skill. Good copy can make you laugh, make you cry, and especially make you buy! But if you are considering hiring a copywriter it’s important to understand exactly what they do and what types of copy they can provide. Read More

As a small business who is thriving to grow and expand, it is best to start being responsible about your corporate action and activities as early as now. This is the foundation of a good PR and and branding. Read More

"Brand building" is always mentioned as one of the biggest benefits of social media. But it's not true. Social media can't save your brand. Here's why. Read More

When the Global Financial Crisis hit, Suzy Trotta, a real estate agent in Knoxville, Tennessee, USA, knew the recovering period would be very long and her business as she knew it would not be able to continue.  The buyers just weren't there any more.  So she had an idea - to start a blog... Read More

The opportunities for small businesses to incorporate video marketing in their overall strategy keep growing and growing.  But how do you know what kind of videos to make?  There are several options you may want to consider. Read More

There is a strong misconception that sales and marketing are in fact the same thing. In reality, even though it may be quite tough to tell the difference, they are both unique aspects of running a business. Read More

Group buying websites like GroupOn and Spreets really took off by 2010-11, and suddenly these new types of websites looked like creating win-win situations. Win for a the business = getting a new client, and win for the buyer = an incentive to trial a new business to see if you’d like to return. Read More

Regardless of how healthy your bottom line is right at this very moment, if you’re not constantly prospecting, your small business is in danger.

What would happen if your biggest 2-3 clients stopped buying from you suddenly without any warning? Read More

Google still reigns when it comes to Search Engines on the web. And thousands of business pay thousands of dollars each year to help lift their business website to not only the first page of Google under their preferred search terms, but even the top 3 positions. Why is this? Read More