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It’s important for anyone who’s interested in business to have a complete understanding of the franchise business model. That's why I wrote this short, easy to digest post on the model. Read More

Promotional video marketing is now one of the most powerful marketing methods and in conjunction with content marketing, makes your inbound marketing even more powerful. What's your story? Read More

In order to explain a clear image of social media marketing for business the below infographic created by Jamie Phipps illustrates how social media has been integrated into the traditional marketing mix by finding how social media marketing has been treated as a marketing tool, how social media has Read More

I came across an intriguing phrase the other day. Apparently there is such a thing as "premature articulation". Urban Dictionary defines it as... Read More

Today I was in a meeting where we were talking about focusing on what we do. One of the attendees was struggling with wanting to offer her services to a lot of different groups. In her mind they all fell into the same bucket – wellness. However, their ‘wellness’ issues were varied so the messagin Read More

  What makes someone an "expert"? How much they know, how much schooling they've had? How much experience they have underneath their belt? Is it the amount of years they've put in? Is it that they know everyone and everything in their industry and field? Or... ...are they reliable, open-minded, fle Read More

Let’s talk about traditional careers instead of franchising, today. Let's find out how you can make some real career changes happen in 2014. Let’s learn from a career expert: Kim Eisenberg. Her guest post follows, and it's a good one. Read More

a franchise is NOT an independent business. The franchisee buys the opportunity to run a business based on the franchisor’s established operational methods, often detailed in an operations manual. Read More

Are you starting your blog from scratch with no connections? Or have been blogging for a while but not getting the results you wanted? Learn how to start marketing your blog today and get massive results. Read More

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity.
That’s not to say that marketers are less educated or quali Read More