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New year, new resolutions. Here are 6 Habits to Finally Get Something Out of LinkedIn in 2016
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When it comes to social media in the office, many employers will immediately think of employees wasting time chatting to friends or looking up videos of cats dressed up as Darth Vader. However, there is much more to social media than an endless supply of memes and pointless conversations about Just Read More

The relationship between a brand and consumer has changed dramatically thanks to the impact of social media. It has given immense control and power to consumers and large corporations and well-known brands no longer have the so called upper hand. Read More

If you were to go online shopping, you would prefer to buy from an e-commerce site with a meritable online reputation, right?

The power of social media is not a secret anymore. Almost every business now leverages the different social media channels to improve their presence and branding. If ever Read More

Social Media is your best armour when it comes to marketing your business. Learn the 5 best strategies to use in social marketing. Read More

Podcasts are a great way to get exposure for both your product and your brand. I like them specifically because you’re given the green light to be promotional and talk about yourself and your products.

Additionally, podcasts specifically don’t require any writing – simply showing up and being yo Read More

In 2013, Manta reported that more than 60 percent of U.S.-based small business owners saw no ROI from their social media activities. Three years later, the figure has not changed much, according to eMarketer. Read More

Some content marketers tout the value of content pillars -- long comprehensive pieces. Other gurus suggest that shorter is better when it comes to blog posts, video and other content marketing. Which is correct? Read More

You see hundreds of links a day, especially if you’re on social media.

*But which links are you most likely to click?*

Sure the ones that are preceded by a snappy and intriguing headline, probably stuff that your friends have sent you, almost certainly a combo of those two!

*But it’s highl Read More

The Meta Descriptions tag is a 160 character snippet used to summarize a web page content. Used in the search results, it allows visitors to know about a given page before they click on it. Read More