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Most successful eCommerce businesses understand that advertising, whether a social media post or TV ad, isn’t as effective as a personal recommendation from a friend, relative, or influencer. That’s why most marketers use word of mouth, celebrity endorsements, and referral programs to sell products Read More

Everybody's looking to improve their content marketing for lead gen and rankings, check out these winning content writing tips for 2023. Read More

If you look at the success rates of companies within a particular industry, you will find that established brands with proven processes offer advantages over going it alone. Check out this blog post. Read More

IoT has brought a fundamental shift and benefits. Discover IoT cyber security vulnerabilities and how to mitigate risk with First Point. Read More

Get the top content marketing tools for research, management, and creating visuals for creating content regularly for online marketing. Read More

I've struggled with Google Analytics for over a decade, and it wasn't until recently that it hit me; Google Analytics isn't made for small businesses. Read More

Venture capitalists (VCs) have long been seen as the top of the pyramid for startup funding sources, but in fact angel investors now fund over twice as many companies, according to a classic Crunchbase article. A major chunk of this activity is provided by the newer class of “super angels,” who oft Read More

The way companies do their hiring might be the same, but the use of technology has sure made it less of a sweat breaker for them. Indeed this technological transformation is true, as factoHR reveals that 85% of the top talent management applications comprise recruitment tools. Read More

To ensure the safety of your workplace and ensure the longevity of your most valuable assets, follow the advice in this manual. Read More

Does small business branding actually deliver any long term value? Think long and hard about the potential return on your investment. Read More