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Public relations is a demanding business, mostly because of the conditions of digital media. Consumers access multiple online channels on an almost constant basis, so keeping your brand both visible and positively received by the masses can be troublesome for the busy entrepreneur. Read More

Here are 5 top objectives of your content marketing strategy: SEO, Drive Traffic, Generate Leads and Increase Conversion, Inform and Education and Thought Leadership. To learn more, please visit the article. Read More

Creating your book via a crowdfunding platform can have many benefits that would suit you and your business. Here's why crowdfunding platform use is better than publishers. Read More

The traditional mode of starting a company has been to plan a serial process, where you complete once all the steps, leading to the “big bang” launch of the company. I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume y Read More

According to the Kauffman Foundation the average age of first-time tech entrepreneurs is 39, but some have managed to make it big long before then. These entrepreneurs started early and made millions when they were just teens. Read More

After witnessing the latest Panda roll-out of 4.1, SEOs and other website analysts have finally seen the most awaited change, after almost year. On 17th October, Google released the new 3.0 Penguin update and this new roll-out, impacts only one percent of the search query, as compared to the 3.1 pe Read More

Surviving Office 'Hunger Games' Katniss Everdeen style. Some tips to help you survive office politics and power plays. Read More

Are you feeling left in the dust when it comes to social media? Do you want to beat the competition? Are they using Facebook to market? Maybe you should too! Would you like to continuously create campaigns that are better than theirs. You have to learn a few things and be determined to do so. Read Read More

The good news is that the rate of entrepreneurship is down a bit, to pre-recession levels, according to the latest Kaufmann Index of entrepreneurial activity. The bad news is that it’s still high, the opportunity for change is huge, and the cost of entry is at an all-time low. It’s a jungle fight f Read More

Social media grows in importance for companies doing B2B lead generation. Use these 9 tips to generate a customer through social media. Read More