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A simple rule in Content Marketing: Be Your Audience. #2 in Pixar's 22 Rules for Phenomenal Storytelling, but in content marketing and media it might be #1. Read More

The infographic sheds some light on every aspect of personal branding from A to Z. Take a peek and make sure you are doing everything possible to solidify your credibility and grow your business on Google's social network. Read More

There might be times when you would like to keep your identity anonymous. You want to be someone who you are actually not in real life. It’s almost next to impossible to do that in the real world. Read More

So what are you going to do? Pass this day with the “excuse” that you are not in the mood to write? Stay in the couch with your favourite movie? Or are you going to step out of your comfort zone, pull up your sleeves, and create something useful?

How about doing some writing no matter what? Read More

Your business probably already has a social media strategy. But does that strategy include a Facebook video strategy? If not, you might be missing out on the full potential of the platform. And according to the site’s founder, videos could shortly become an even more important aspect of Facebook. Read More

Your business probably already has a social media strategy. But does that strategy include a Facebook video strategy? If not, you might be missing out on the full potential of the platform. And according to the site’s founder, videos could shortly become an even more important aspect of Facebook. Read More

If you use social media to promote your business, you need a social media policy. Why? Because anything available online could potentially become viral — especially mistakes from employees and unresolved complaints. You need something to keep your online presence consistent and protect your company Read More

If you use social media to promote your business, you need a social media policy. Why? Because anything available online could potentially become viral — especially mistakes from employees and unresolved complaints. You need something to keep your online presence consistent and protect your company Read More

For business users of Twitter, retweeting has been a popular technique almost since Twitter was founded back in 2006. Fast forward eight years, and the venerable retweet now has serious competition from its close cousin the favorite. Read More

Henley Wing from BuzzSumo decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Here is what they had to say: Read More