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In celebration of her birthday, Nellie has a gift for you: advice on running a business. See what she's learned in 43 years. Read More

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, wit Read More

Ding Dong the witch is dead! Well the Google Authorship initiative is at least….the bell has tolled!

Wait, you say…what’m I talking about?

Okay, backstory first….

Google back in June of 2011, announced that it “would begin to support authorship markup. The company encouraged webmasters to Read More

For any business, marketing is probably the most important thing in this world to acquire customers. If you own a business, you need to make people know about it – its existence, offerings and so on. And that’s the only way you can create an excellent brand awareness among your target audience. Read More

Inbound marketing focuses on creating quality content that pulls your ideal customers toward your company and product, where they naturally want to be. It is extremely effective for generating leads for marketing large-ticket items. Read More

Inbound marketing focuses on creating quality content that pulls your ideal customers toward your company and product, where they naturally want to be. It is extremely effective for generating leads for marketing large-ticket items. Read More

For business owners and investors alike, crisis and change create opportunities. Armed with new technologies and attitudes, Millennials are poised to start businesses that can transform today’s realities into the economy of tomorrow, but they're going to need some help... Read More

There’s a saying that ‘content is King’ and that to make it rule, you need excellent copy. While I agree that your web copy should be engaging, targeted and persuasive, I don’t believe that just having text on your blog is the solution.

Today I’m sharing just why it’s dangerous to put your trust Read More

If you want to improve your writing skills, look no further than the CIA. With the CIA’s Style Manual and Writer’s Guide being leaked to the public, you can now learn how to write effective business communications CIA style. Read More

Here are four questions to answer when considering your business mission.

What is my business mission? (What are your long-term goals? How do you want to change the world?)
Where is my organization going? Am I achieving my mission? (Are you making plans and adjustments to achieve it more effect Read More