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In 2010, at 62 years old, Joel Friedlander decided to get back into the industry he left many years prior – independent book publishing. He started a blog, The Book Designer, which focuses on elements of book design like spacing, margin, typography and layout. Read More

This has been the summer of native advertising. More and more of it is showing up on more and more outlets. And it’s even broken through to our consciousness via mainstream media, thanks to John Oliver.

This week on the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about native adve Read More

The problem with creating a good first impression with your customer is that we have no idea when that first impression is going to manifest. We don’t know – or control – the factors that will be used to create the story that the customer will tell herself, which is why authenticity matters. Read More

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. They can become frustrated with investors, senior executives and even customers who don’t seem t Read More

This Week In Startup episode 467: News Roundtable: Amazon takes Twitch, Twitter brings Ferguson to the world, Secret is banned, and Uber is everywhere. Read More

This Week In Startup episode 467: News Roundtable: Amazon takes Twitch, Twitter brings Ferguson to the world, Secret is banned, and Uber is everywhere. Read More

In this #TYBCommunity round up we include posts about getting customer reviews, successful video marketing. blogging advice, how to create a cashflow statement, growing your email list, social media etiquette, an interview with Dennis Yu of Blitzmetrics and lots more Read More

I’ve been part of many discussions, by which I mean arguments, on forums and blogs alike and almost all have been in the name of social media – specifically to ensure that it doesn’t become the ugly duckling in the world of digital marketing. Read More

If you are a Real Estate Broker, Small Business Owner, or part of a Start up you are a Growth Hacker. Want to be a better Growth Hacker? I have put together a collection of Growth Hacking Principles, Top Examples of Growth Hacking, and some everyday Growth Hacking Tactics. Read More

Branding starts with being active on social media. But Jayson DeMers writes that flooding your social networks with poor content can do more harm than good for your business (and personal brand). Read More