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The first half of this infographic deals with the current state of marketing budget allocation. This will help you understand how your peers are dealing with this issue and where you can leverage this info for your own benefit. The second half informs with how this budget should be allocated strate Read More

Why is it important to pay attention to fire safety? What can you do to safeguard against fire and potential consequences? Important tips for every business owner. Read More

Good content is what brings visitors back to a website. But do you know how to check the content to gauge a website's value? This article covers the process of auditing a website's content. Read More

After I participated in Réal Laplaine's publishing class on November 21, I knew how to publish and distribute my upcoming book. I will use CreateSpace (powered by Amazon) and a print-on-demand service in Gothenburg, Sweden. At the end of the class, Bengt Alvang (Alvång) presented how you could be f Read More

Project a consistent brand image and you will make your brand more identifiable, giving your potential customers a sharper indication of your company’s identity, goals and culture. You will create the know, like, trust factor enabling you to convert your audience into customers and brand ambassador Read More

This is a collection from successful entrepreneurs of the most common mistakes made when starting a small business so you can avoid them. Read More

In business, they say cash is king. So are you doing enough to manage it, and are there other key factors you need to look at? Read More

Have you thought about how your company approaches customer relationship management? Not just how you approach CRM from a technical perspective, but how you actually develop relationships with your customers? Read More

For those of you looking to improve your email marketing, here's a great download via infographic on tips and tricks to boost your email marketing efforts. Read More

Ever notice how some businesses just “have it” when it comes to customer service? They somehow nail it and have epic testimonials. Think Zappos. How do they do it? It’s amazing. Read More