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the Google’s AdWords pay-per-click advertising program is a cost-effective way to reach a large number of customers. Large businesses using the advertising platform can target thousands of keywords at a time. Here are Five Google Adwords Tools to help you. Read More

Project a consistent brand image and you will make your brand more identifiable, giving your potential customers a sharper indication of your company’s identity, goals and culture. You will create the know, like, trust factor enabling you to convert your audience into customers and brand ambassador Read More

This is a collection from successful entrepreneurs of the most common mistakes made when starting a small business so you can avoid them. Read More

In business, they say cash is king. So are you doing enough to manage it, and are there other key factors you need to look at? Read More

Have you thought about how your company approaches customer relationship management? Not just how you approach CRM from a technical perspective, but how you actually develop relationships with your customers? Read More

For those of you looking to improve your email marketing, here's a great download via infographic on tips and tricks to boost your email marketing efforts. Read More

Ever notice how some businesses just “have it” when it comes to customer service? They somehow nail it and have epic testimonials. Think Zappos. How do they do it? It’s amazing. Read More

Today we don’t have the time to wait for anything, the phrase “Time is money” has actually become the driving force of our life. If we are searching for something then we want the result instantly with just one or two touch. We don’t want that sand clock ticking in front of us and killing our valua Read More

It’s the day after Thanksgiving and with everything I have to be thankful for, social media is actually high on that list. I know it sounds crazy but I really am grateful for the crazy world of social media. Read More

Social media is an extremely powerful channel that businesses need to make use of but, despite all the benefits, there are still some that are not taking advantage of it. What’s more, there are an increasing number of businesses frequently making key mistakes that stunt their social media growth. Read More