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Freelancing is on the rise–and so is integration of freelancers into organizational teams. The “2018 Future Workforce” report from freelancing website Upwork, released in February, found that 59% of hiring managers are using flexible talent–freelancers, temporary, and agency workers–which is more t Read More

We often write about big, strategic changes you can make to give your writing more power.

But this week, we went micro. Read More

Here's a few magical tweaks to improve your eCommerce SEO and boost those sales just in time for the Holiday Shopping Rush this year.

It is the time of the year that represents the peak of spending, meaning that it could also be a peak for your eCommerce sales.

But only if you’re prepared.
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The holiday season is here. We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. Read More

Shipping costs go up every year and for small businesses it means losing a bigger chunk from their bottom line. The Pitney Bowes SendPro C200 is a comprehensive shipping and mailing solution which will automate the shipping process and save you money while doing it. Read More

If you have an ecommerce company, you probably know the importance of offering quality visuals for your site. Online Product Photography knows that more than most. The company actually started as a retailer and switched over to photography after they couldn’t find a quality solution for their own n Read More

Creating a buyer persona helps business owners understand their target customer and create products and marketing strategy that is tailored to them. Read More

As of January 2018, there were already over a billion voice searches per month, according to Alpine.AI research.

And as new tools and technologies come out, people will only become more encouraged to use it. Comscore predicts that half of all searches will be voice searches by 2020.

Here’s ev Read More

Use email and social media marketing to build brand awareness, increase customer reach and then use personalized communication to clench the sale.

Everyone is looking for that “killer” digital marketing strategy to increase online sales.

If this is you… don’t miss out on the power of email ma Read More

From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to excel at marketing while also focusing on growing their business. Read More