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As an advisor to new business owners, and an occasional angel investor, I see new business proposals daily, many seeking investors to fund early research and development (R&D) of a new product idea. Unfortunately, most entrepreneurs don’t realize that the words “research” and “development” are red Read More

Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science.

He also happened to be a very persuasive speaker -- so persuasive that his teachings still shape the way we think about the world today.

But what does this all ha Read More

A sales process makes the difference between stabbing in the dark and making concerted, strategic decisions. A 28% revenue boost is the stuff of dreams for sales executives. But the idea that creating a sales process means re-allocating chunks of a stretched budget or rolling out new methods to a r Read More

If you want your accounting firm to grow at a fast pace, keep in mind these five rules of marketing. Read More

If you want your accounting firm to grow at a fast pace, keep in mind these five rules of marketing. Read More

Did you know that Facebook’s algorithm uses over 100,000 different signals to determine which posts are shown? As the total volume of posts and interactions is enormous, Facebook limits the content displayed in a person’s newsfeed, prioritising the ones with high engagement (number of shares, likes Read More

Search Engine Optimization is a tricky but important discipline. If your content is top-notch but you're still not getting the kind of visibility or traffic you're aiming for, it might be time to consider trying out an SEO tool. In this article, we look at some of the top SEO tools on the market an Read More

Video has become a powerful tool for a lot of businesses, whether you’re creating advertisements or looking for ways to explain a product or service. Platforms like YouTube give video creators a way to easily share their content. But a new platform, Truvid, goes a step further. The platform is made Read More

Every business wants their website to show up at the top of the search engine results for the key search terms for their business. Unfortunately, there is only room for a select few websites to show up at the top of the Google search results.

So how do you get your business a share of these top Read More

Since machine learning is fed with data, it knows a lot of things about your company, your products and services, and your customers. Armed with that knowledge, a cloud-based machine learning solution can boost your productivity. Here are some specific ways you can use machine learning solutions to Read More