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Don’t jump out of the gate pushing your products and services on every social media channel known to man. Most companies are used to push, push, and more push. Social media doesn't run that way. Successful brands use finesse on Social Media and not in your face aggressive methods. Read More

During my birthday on May 25 I got 99 mentions on Facebook. Is this an example of the power of new media? If you are interested in this topic, I recommend you to read Amber Mac's book, Power Friending: Demystifying Social Media to Grow Your Business. How many friends do you have on Facebook? I am g Read More

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media and a multitude of other distractions Read More

Every type and size of small business can benefit by training their employees. This article explains how to develop effective training program and various options. Read More

Color is a powerful form of non-verbal communication, and, when it comes to marketing, it can be an effective sales tool.

A survey by Xerox found that adding any color to a document increases readership, and according to GreatFXBusinessCards.com, color is the "silent salesperson." Once it catche Read More

The Affordable Care Act will soon be the law of the land. Take this short quiz to build up your health law knowledge. (Don’t peek — answers are at the bottom of the page!)...

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Google launched the update of its “Penguin” webspam algorithm on Wednesday afternoon (May 22), continuing its campaign against websites that violate Webmaster Guidelines, especially those that engage in link spam practices. Penguin 2.0, as the update is called, affected 2.3% of English-US language Read More

Empathetic leaders are in demand in the US. In the Nordic countries however, where empathy is a part of leadership, the debate is instead if it handicaps a leader. Read More

Fledgling writers would do well to invest in a good, straightforward book on grammar and punctuation, put dictionary.com on speed dial, and improve their skills through daily practice with close attention to the mechanics of good writing. Read More

When it comes to online marketing and promoting your products and services, email marketing is one of the most powerful channels for reaching out to your customers. We take a look at 4 deadly email marketing mistakes to avoid at all costs... Read More