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The better your list, the more effective your marketing. Here is a list of things that can help your create a killer list and develop an effective integrated marketing campaign based on the intelligence you gather on your list. Read More

There’s a good chance that there is one asset you’re not fully leveraging in your business —one that you already own and you’re currently giving away for free. Are you fully profiting from your website copy, blog posts, articles, even sales brochures? Read More

Behind most great startup success stories is a long list of mistakes! Unfortunately, for every success story you see, there is an even longer list of failure stories with mistakes that you don’t see. But rather than dwell on the failures, I’ve tried to extract from them a list of practical action i Read More

Online entrepreneurs know the value of social media in building a powerful online brand and driving traffic to your business Websites. But what about brick and mortar businesses? Can they also benefit from social media marketing or is social media something these entrepreneurs can just forget about Read More

Consultant Adam Gottlieb has made a career out of sharing his real world experience with small business owners and entrepreneurs. "” I have always been particularly passionate about small businesses, since small companies tend to reveal the unique character and qualities of their owners,” he explai Read More

Anita Campbell is the Founder and CEO of Small Business Trends, a popular U.S.-based site for small business advice. She talks to us about content creation, content monetization, and entrepreneurship. Read More

Holiday shopping is starting early this season and retailers need to be ready. Industry Insights' Joe Keenan explains what retailers can do to prepare. Read More

With millions of people affected by Hurricane Sandy, companies can - and should - demonstrate leadership through employee engagement. Read More

Hire to grow your business. Live by this one simple rule when it comes to your reasons for hiring and the way that you approach attracting potential candidates. If you are not hiring to grow your business, then what are you hiring for? Read More

How do you know your business idea is worth investing in? Investors look for three things: whether your business has or can get massive reach, what your business' USP would be and how capital efficient it will be. This blog answers the first question. Read More