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The marketing profession is always changing. Long gone are the Mad Men-style era of advertising which championed creativity over execution. While some purists view this shift from creativity to data-driven actions as two distinct and separate ideologies, the truth is can you can't afford to not tak Read More

With all the hype around Bitcoin, should your business consider using it for payments and transactions? What are the risks and potential benefits? Read More

Little money makes you innovate and thus create avenues that get you bigger results for your efforts. Here's how! Read More

In From Idea to Success, you'll learn how to take that idea that's been niggling you and turn it into a business. Get tips from top entrepreneurs who have successfully started a business in their industry. Read More

I was having a conversation with a fellow social media tweep on Twitter the other day and the conversation turned to, if every social media site was a food, what would they be. We had some fun talking about it and she came back with some great ideas. The problem I had was that I have the taste buds Read More

If your content marketing strategy doesn't have its own personality, your business won't see nearly as many results as it should. Here's why. Read More

If This Then That (IFTTT) is a brilliantly simple Web tool every small-business owner should use. These 10 IFTTT recipes will help you get started. Read More

Do you own your own productivity system or following one that’s defined by someone else?

This is a question Francis Wade asks in his guest post. Read More

Social media is one of those things that small business owners know they need to do, but they are not quite sure how to find the time to do it. Here are the top ten tips for effective social media management:  1. Have a plan. Find out where your customers and prospects [...] Read More

Recently I had the chance to interview SEO expert Ian Lurie. Ian is the founder and CEO of Internet Marketing agency Portent Inc. He co-published Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. Read More