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Whether you love them or hate them, you have to admit Tom Brady and Peyton Manning are excellent leaders for their respective football teams. Yet, each took a very different path to get to where they are today. On one hand you have Peyton Manning, a guy who was drafted number one overall in the [.. Read More

Advertising does not necessarily mean TV, radio, or print (magazines, newspapers, billboards). Advertising is simply the act of calling attention to your product or service. It could mean hiring someone in a sandwich suit to pass out flyers or good old fashioned cold calling. Do not limit yourself. Read More

What is the impact of health care reform on small business? Good question, as the Patient Protection and Affordable Care Act (PPACA) has numerous provisions that deal specifically with small business. I spent days researching, reading, re-reading, and analyzing the PPACA to write the definitive art Read More

What do Mia Hamm, John Lennon, Michael Jordan, Joe Montana, Stan Lee, GSP, and John Wooden have in common? A reputation for being the best at what they do (did). Read More

Building customer loyalty is much easier than getting a new customer. Old customers are already familiar with your company and have sampled your product and/or service, therefore require less persuasion than a new customer. The goal is to satisfy your customers and turn them into loyal customers. Read More

Add more value to your new address postcard, so you’ll have a good tool for announcing your move and promoting your business at the same time Read More

From the moment they receive your brochures, customers should feel the urge to turn the pages to know more about your products or services.You can do this by adding exciting elements on your marketing materials. Here’s how to design and write a brochure that customers would love to read Read More

If you want to send warm wishes to customers on their birthday, make sure to create personalized greeting cards instead of generic ones to make a good impression. Customers will definitely appreciate your wonderful gesture especially if they receive cards uniquely designed for them Read More

Clear and effective communication is necessary in order to succeed in your direct mailing postcard promotion. The process of writing your marketing copy should be done carefully to guarantee that you are sending the right messages to your audience Read More

If you’ve been mailing dental postcards to prospective patients but still don’t get the results you want for your business, maybe it’s time that you re-evaluate your campaigns and head to a different direction. Dental direct mail is a good and low-cost marketing solution. However, its power to drive more clients to your door needs to be fueled by the right strategies. Read More