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Knowing what kind of insurance to get can be an issue for many small business owners, so here are the basics: Worker's compensation insurance is the only kind required by law, but liability and property insurance are highly recommended. They can be tailored to different needs, but in their most basic forms they protect against legal damages in th Read More

It's easy to watch someone else get all the glory. All you have to do is stand and listen. But if you're an entrepreneur who craves media attention, you may ask yourself, “Why isn't that me in front of the camera?” Molding your business into an industry and media darling takes time and planning. If you truly want free publicity, it's up to you to Read More

Small Business Marketing Tips, Marketing Advice for Business Owners Read More

a video presentation from johnmoore of the BRAND AUTOPSY MARKETING PRACTICE. When "small businesses" dream, they usually dream of becoming a bigger busines... Read More

Entrepreneur.com gives these 50 suggestions to save money for your business. Read More

Guru Rieva Lesonsky gives advice on small business during tough economic times on Microsoft Small Business Summit. Topics include improving your "elevator pitch", opportunities during economic downturns and networking. Read More

Consultant Ben McConnell explains the company cultures that can create both good and bad word of mouth marketing for your business. Read More

Malcolm Gladwell, author of The Tipping Point, talks about what groundbreaking research into the perfect spaghetti sauce has taught us about customer satisfaction or, as he puts it, making people happy. The talk, at the annual Technology, Entertainment, Design conference in Monterey, California, in 2004, is important to small business and entrepre Read More

Learn the difference between credit and charge cards. Helpful read. Read More

Depending on your chosen industry, a press kit may also be referred to as a media kit, artist pack or press pack. There are slight differences between these, but overall, it's simply a marketing tool composed of an informational packet about your business / product / what you do that is designed to be forwarded to an organization or media outlet ( Read More