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Reducing startup costs is very essential for bootstrappers. By any means, you must think twice in every details of your cash flow. Every single cent is important. This will determine the life of your business. Every throw of money should be well planned and should ensure that it creates good investment. Here are two useful tips that bootstrappers m Read More

Many times business owners and marketers look for ways to create innovations and points of differentiation through elaborate technical add-ons or by attempting to create entirely new product or service categories. From my experience, one of the best way to create an innovation or differentiation for your business is to take something people alr Read More

Ah - work at home. A dream that turns into reality to many, including me. The idea of working in your pajamas and work as you like (and how you like it) is intriguing. To me, working at home is freedom; working at home brings you more 'power' to control your life and money making endeavours. Read More

This post from Caron Beesly examines the home based business market and tips on entering it. According to Beesly, about 52 percent of all small business are based in the home, a result of the lower cost and lower risk this approach can provide. There are, of course, a wide range of businesses that can be run from the home, often with little or no Read More

Here's a simple plan to help encourage you, as CEO, or your CEO to consistently contact your customers. A simple script's included and a list of some of the tangible metrics that improve as a result. Read More

When it comes to small business, working with your spouse is sometimes an occupational hazard. As Andrew Field of PrintingForLess.com explains on SBTV.com, working with your husband or wife requires care to see that relationship and business issues do not overlap. This is a subject very near and dear to my heart since my wife and I often work toge Read More

One very important value that an entrepreneur must take note of is maintaining his/her motivation towards achieving his goals. Motivation is indeed very important because it drives ones action, gives purpose and value to what we do in life. Check out the tips guys and I hope you could also add up some of your motivation tips. Read More

Are there patterns in the marketing mistakes small and midsize companies make? Longtime B2B marketer (and Hubspot customer) Rebekah Donaldson thinks so. She's noticed six "gotchas" when it comes to CEO-led decisions about marketing and lists them in a new ebook called Six Marketing Gotchas that CEOs Can Avoid. Read More

I just wanted to share this cartoon about renters' revenge to mortgage owners. It just reminded me how devastating it was to know that soon, some mortgage owners are losing their homes. Are you one of those losing mortgage owners? About to lose or about to start like me? How do you cope with this crisis? Read More

With friends, family, and co-workers like these—In the spirit of opening your eyes but not inducing paranoia, when small businesses fall victim to identity theft, someone they know is more often than not the guilty party whose tampering has a direct impact on their credit standing. Read More