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Unfortunately, many companies fall victim to mistakes that are a result of allowing the market to wholly dictate their business moves. Because often times, what seem like good ideas at the time, simply are not. The following are some of the most common mistakes that businesses make from this paradigm, that actually end up costing them in the long Read More

I've been to something like one hundred conferences and corporate events in the past several years as I travel the world delivering keynotes and running seminars. I've been collecting some observations on what makes a good presentation and also drawing from my own experience. Read More

If you are sat at home this weekend contemplating starting your own small / micro home business or becoming a self-employed freelancer / sole trader then here are ten quick-fire business ideas to use as a starting point. Read More

Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that's been happening over the past 2-3 years and of course, because it's the essence of what we've been doing at To Read More

In this brief clip from a presentation at Stanford University, Guy Kawasaki, author of The Art of the Start, gives three good reasons to start a business. (Believe it or not, making money is not one of them!) Read More

Advertising is always a part of a business' marketing strategy. This is why for today I decided to feature Top 5 Creative TV Advertisements from renowned products and companies around the world. This is just a fraction of those hundred more of creative TV advertisements. I just hope as you are planning for your business marketing strategy, this l Read More

Sharing. That's the most important application, tool, resource with Twitter. Read More

Things seem to heating up a little in franchising.. Read More

To many of us here in the U.S. and in many reaches of the globe, just when we think the recession is about to let up the skies darken again. There's no telling how long we're going to be in this period of lost jobs and slow business, so if you haven't done so already, you might want to start thinking about making the best of it. How can you get Read More

Bookkeeping is crucial to small businesses in order to keep track of sales and profits. See the importance of bookkeeping with tips from a business consultant in this free small business video. Read More