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When we think about growing our revenue, the first thing we often task ourselves is how to get more customers for our business. What about your existing customers? Looking for ways to increase revenue through your existing customers is not only easier, it can be more profitable than spending time Read More

You've probably read the articles on the successful repositioning of Subway using Jared - which supposedly brought huge success to the business.

Bollocks!

This article breaks down Subways success and shows the 8 key ingredients required for any business (and it has nothing at all to do with J Read More

When the lights went out in the middle of Super Bowl 2013 I Tweeted: "There will be a lot of talk about this Super Bowl power outage tomorrow, including parallels b/w sports and business." And some really interesting articles/reflections were published... Read More

Your competitors who are dominating the local search results and crushing your business? They have amazing tools that help them get those top rankings...and so do you! You just have to know what they are and how to use them for local SEO. And yes, that includes Google+. Read More

Whoever you are and whatever you do, we have some suggestions for you. We looked at Valentine’s emails from some larger businesses to help spark ideas for all businesses. Read More

Is Quora a pretty darn good source of intriguing questions and valuable answers? Yes, it most certainly is. Read More

Marketing a business requires lots of time, effort, brainstorming, and money. But many businesses, even after investing all these, failed woefully.

So, investing heavily in your marketing strategy does not guarantee the success of your business. That may sound harsh, but it’s true. Read More

Late last year, I hosted a web chat with the SBA offering holiday marketing tips and ideas to small business owners. And while many business owners submitted questions relating specifically to the holidays, a large percentage of the questions centered on that age-old question: “How do I get more fo Read More

Sometime promotion require a big budget, sometimes it takes less. But there is also a way of no-cost promotion by in-house personal brand. Read More

Small business government contracts are getting more difficult to score.

Here's why you should try anyway.
Read More