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Take a look at the following graphic created by yourgreenpal which spells out the proper methods, the improper ones, and the associated risks. Remember, there are no shortcuts to a solid link building campaign, do it the right way as outlined here, and you’ll see a steady performance in your SEO ef Read More

Because I've had the pleasure of meeting and interacting with many other ecommerce store owners over the years, I decided to poll some of my colleagues about their past mistakes. Read More

We noticed several visitors asked if those tips could also be used for a company page on LinkedIn. While some of the advice could definitely translate into a LinkedIn company page Read More

By Lionel Lopez

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses. Many arguments have been made regarding which of these two is more effective to promote a brand to its target audience.

Whet Read More

Being a super HR department isn't easy. It requires many varied skills, personal attributes and dedication. Both the personal and business rewards that a successful HR department will bring cannot be ignored.
A productive, engaged and happy workforce relies on everything that Human Resources does Read More

Small businesses often underestimate the power of public relations. Overlooking PR can turn out to be a costly mistake for small businesses. Read More

An honest narrative on what the guys are doing at Vendevor to really impact their conversion rates, drop our cost per acquisition, and grow their paying user base. Read More

A/B Testing. You’ve heard the term in online marketing, but do you do it?

Testing out variations of an ad campaign to increase sales and profits is still a mystery to many small businesses and marketers. Unlike more traditional advertising methods like TV, radio or print, in online marketing it’ Read More

In over a decade of existence,LinkedIn,the professional networking site, introduced plenty of changes, some creating a clash of cultures over business networking practices. What's your point of view on LinkedIn? Read More

There are many tips on how to improve your LinkedIn profile & many of them we’ve heard a million times... This post contains new but often overlooked tips! Read More