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If you have a website for your business, then you will likely be tracking a number of different metrics to understand how effective the site is, especially if it is an eCommerce website. Aside from obvious metrics like traffic and revenue, conversion rate is a key number that you need to keep an ey Read More

Do you sometimes feel like an imposter in your business life? Like you are acting as if you are authentic and confident but not necessarily feeling it?
There you are tapped for a promotion, being acknowledged and recognized for your work and accomplishments and yet feeling like a fraud conflicted Read More