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What you post on social media goes out to every fan and follower. Every message delivered to your desired audience segment must not annoy, frustrate or turn away existing fans and followers you are not engaging with. Read More

Brands need to realise that people like to own things. They feel empowered by ownership. They fight, defend and fall out with one another over something... Read More

What’s your standard for determining if a blog post is “good”? There likely isn’t a specific answer for this – it’ll depend on you, your brand, and your target audience. However, there is a good gauge by which you can measure your content: Does it deserve a “thank you”? Read More

Twitter has been gobbling up analytics companies over the last year and they appear to still be hungry for more big data. Twitter has reportedly acqui-hired LuckySort, the developer of TopicWatch, a cloud-based text-mining application that analyzes large volumes of content like news, filings, blog Read More

THE 100 MOST CREATIVE PEOPLE IN BUSINESS 2013
DATA GEEKS, WORLD-CHANGERS, ACTORS, RAPPERS AND ALL TYPES OF INNOVATORS PROVE THE VALUE OF CREATIVITY AT A CRUCIAL TIME IN BUSINESS. Read More

Did you know that shoppers who viewed video were 174% more likely to purchase than viewers who did not? When I read that staggering fact from Retail Touchpoints, I was shocked!

So… if you are not involved in creating and distributing videos, you are missing out on a huge piece of online purchasi Read More

Marketers using LinkedIn as a part of their social media management efforts will soon be able to tag other users or companies in their status updates. @techcrunch @jordanrcrook #linkedin #socialmedia

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At first, Sam told me, he was reluctant to let go of things, not believing anyone could do a job as well as he could (sound familiar?). But he began to ask himself a question, which enabled him to get his ego out of the way. It’s a question I now share with my mentoring clients and once asked, y Read More

I’ve been told by many peers that social media ROI is a fantasy and cannot be achieved. It may not be the easiest thing to measure, but it is most definitely attainable. Read More

Are you using Vine? Vine is an easy-to-use, high quality looping video that allows its users to share the world through their eyes. Read More