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If you are a small business owner or someone looking to grow your startup business, the task of marketing it can seem daunting. Marketing buzzwords such as engagement, outreach and digital presence are all terms that imply the investment of human and monetary resources. Social media accounts requir Read More

In 2014, new mobile gear will help you connect with customers, sell your product and stay productive wherever you are. Read More

Facebook remains the most dominant social networking platform and is a place small business should still be devoting their online marketing efforts toward. Read More

With so many tech-savvy millennials starting businesses right out of school, it's easy to feel intimidated as an older business owner. Here are some tips to help Gen X entrepreneurs stay ahead of the game. Read More

What’s the average number of new customers that come to transact business with you daily? Do you know how to attract or find new customers for your small business? Is your business experiencing difficulties due to a shortage of customers? If I were to show you some techniques that will help you fin Read More

There’s no marketing strategy more effective than a “free give away” to get people’s attention. It doesn’t even have to be great stuff. If it’s free, people will definitely want it. That’s why logo products and promotional items are a great idea for any marketing or advertising campaign. Read More

Are you experiencing problems in your business? Are you on the verge of business failure? How do you handle business challenges? How do you solve critical business problems? What are the exact steps to effectively solve problems in business? How do successful entrepreneurs and drop out billionaires Read More

WestJet Airlines has been receiving huge praise for a recent marketing initiative that involved surprising numerous unknowing travelers with Christmas gifts. The entire process was captured on video and relayed by a rhyming tune reminiscent of The Night Before Christmas. Read More

The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. While this may sound obvious it remains elusive for many businesses. My friend and fellow contributor Craig Jamieson raises the stakes well beyond simply meeting expectations. Read More

When looking at social media marketing, we all tend to concentrate on the main forms of content that can be produced: Text, Photo, and Video. Obviously there are others, such as Presentation, Discussions, etc., but one important form that is missing from many social media strategies is Audio based Read More