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The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. While this may sound obvious it remains elusive for many businesses. My friend and fellow contributor Craig Jamieson raises the stakes well beyond simply meeting expectations. Read More

When looking at social media marketing, we all tend to concentrate on the main forms of content that can be produced: Text, Photo, and Video. Obviously there are others, such as Presentation, Discussions, etc., but one important form that is missing from many social media strategies is Audio based Read More

When even marketers that use the likes of Facebook and its user data delete their accounts because of privacy concerns, you know there's a problem. Read More

With the introduction of the Canada Anti Spam Legislation in 2014, PR agencies and marketers need to do a better job of understanding digital communications. Read More

Browsing habits are changing, and marketers (especially email marketers) need to adapt. Are you making these 7 mistakes with your mobile email marketing? Read More

The folks at Optify shared this infographic a while back and we just got around to sharing it. This is a humorous look at the 7 types of digital marketers. While I love the humor, there’s also an underlying concern that the infographic really does raise… marketers tend to do what they’re comfortabl Read More

n 2013, 62% of B2B used webinars to promote their brands, which is up from 42% the year before. Obviously, webinars are gaining popularity and they are working as a lead generation tool, not just a marketing tool. Why should you incorporate them into your marketing plan and budget? Because webinar Read More

Around 14 months ago I shared my own tiered link building strategy with the world.
But since then we have had at least 12 major updates to the algorithm. One of which specifically targets tiered link building.
A lot has changed which has started to make the method much less effective than it used Read More

After a busy year which saw crowdfunding and big data take off, Startups and Growing Business look to the year ahead and the chief technology trends set to emerge in 2014. Read More

The year is drawing to a close and having covered the launches of some fantastic new businesses, Startups.co.uk has assembled a prestigious list of the top 20 most exciting and disruptive talent to emerge in 2013. Read More