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Building a great promotional advertisement means making sure that the headline, copy, and design all work together. Getting it wrong can mean wasted time and money, so here's a step-by-step guide to help you get it right. Read More

Yesterday AdWeek posted a link to an NBC News Story about a new Donald Trump TV channel that is reportedly just three months away from launching. AdWeek asked in their Facebook post, “would you advertise on Trump TV or recommend it to your clients?”. Read More

One challenge for those working with pay-per-view networks is impression fraud. What are the challenges and what are the ways your business can prevent being a victim? Read More

What is the best time to present ads to your readers?

What is the best content strategy that will ensure your website visitors make the most of your content and ad?

To better understand the behavior of users on content websites, CodeFuel — an engagement and monetization suite for publishers Read More

Millennials, also known as Generation Y (Gen Y), receive very contradicting labels. On the one hand often described as spoilt and lazy, they are also seen as the most sought after demographic in marketing terms and it’s easy to see why when you take a look at millennial research. Research from the Read More

He is, for many, the entrepreneur’s entrepreneur.
Beginning his career as a magazine publisher at the age of 16, he eventually founded a mail-order record business, later to become a chain of record stores.
His business ventures have since expanded into airlines, mobile communications and eventu Read More

22% of office workers spend over £27,000 on work clothes over the course of a career,* according to a study conducted by office stationary suppliers, Viking. Viking also revealed the pressures that office workers feel when it comes to the clothing they wear for work. Read More

LinkedIn may have been bought by Microsoft, but businesses can be using its advertising features right now for further growth and B2B success. Here's how. Read More

Sleep or lack of it has a fundamental effect on our health, a good sleep reflects performance, does the amount of sleep we get directly relate to our success? We need sleep to regenerate our cells and recharge our brains, so in a word yes. Read More

Do you want to get started with online advertising but are not sure where to start? Have you spent lots of money on advertising but have little to show for it? While online advertising can be a goldmine for businesses, it’s easy to spend money on the wrong platform, targeting the wrong audience w Read More