BizSugar.com › User › harmeetkaur › Voted

Are you getting ready to start a Google Adwords campaign and not sure if you should do a search or display network campaign? In this video, I discuss the difference between a search and display network campaign and when you would want to use each of them. Search campaigns are much different from Read More

Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More

This week saw Republicans in Congress pulling their bill intended to repeal and replace the Affordable Care Act. As a result, some small business owners are wondering what to do next. Read More

Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More

What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they Read More

When it comes to managing cash flow, seasonal businesses have unique challenges. These techniques will help you manage your cash flow, and adapt to changes within your business. Read More

Last week, big brands jettisoned parts of their digital advertising budgets after they realised their ads were appearing next to jihadist preachers on YouTube.

Will this spell trouble for Google, their stock and revenue? Read More

Should you? Should you invest in a franchise business? Should you follow someone else's business system in order to be your own boss? Find out now! Read More

With everything going on in The United States having to do with the name "Trump," I had to pose this question to my readers. But, this goes deeper. As you'll see, it's about trust and more. Read More

It's a simple question. Is it yes or no? Do you really know what you're doing when you're looking to buy a franchise? Read this post so you can learn what not to do. Read More