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As a director of content marketing for a digital agency, I’ve noticed a pattern as we bring on new clients: Their brands aren’t as strong or as differentiated as they should be. In addition, most of them do traditional product-centric versus customer-centric communication. Their customers have chan Read More

It’s Time to Escape Your Social Media Rut! Just a small, quick, minor change though can make all the difference in the world - both to you, and your followers. Find out what: Read More

If you want find ways to use the cloud to better grow your business, you need information first. Since cloud computing includes so many different potential business applications, fully grasping the potential becomes a challenge. See the unique and effective ways your fellow small business owners ar Read More

Are you looking to increase the traffic to your blog? It is the most common question among the bloggers these days. You need to get into action if you want your blog to be flooded with the visitors. Read More

There are more than 25 major religious holidays between November and mid-January every year. Regardless of locale, ’tis the season to make merry, and there’s no reason your brand should be left out of the festivities. How can you join in? Read More

In this post I am writing about three tools, that will enable people an effective job in a scattered team (and not only). Read More

WebpageFX created an infographic that contains helpful insights into each generation’s social media preferences. If you’re looking to span the decades and effectively market to each generation of social media users, check it out! Read More

Change is an integral part of the success formula.
Both Brexit and Donald Trump's election represent a revolutionary change, which people find hard to accept. The implementation of both will need to be evolutionary. Read More

Earn more sales this holiday season. Here's how to take a strategic approach when planning your sales promotions. Read More

Although they're perhaps past their peak, daily deal sites are still popular among consumers and businesses. So should your small business jump on board? Here's what to consider: Read More