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In this article, I discuss 11 powerful content amplifiers for anyone using blogging or content marketing for their business. Content amplifiers are tactics that you can apply to your articles to expand their reach. Read More

Don’t make your customers think! In a sea of hungry competition, it is vital customers are presented with clear navigation, well-merchandised products and an easy flow to checkout. These factors add up to create an intuitive, visual shopping experience that leads to higher conversions and lower car Read More

The storage industry in the U.S. is growing. According to IBISWorld, the industry brings in an estimated $38 billion annually. And if you’re looking to break into this growing business niche, a franchise can be a great way to get the resources and know-how you need. Here are some storage franchise Read More

Invoice factoring is a very simple transaction that involves a business selling its outstanding invoices to a factoring company. The factoring company then collects on the invoice, when due, from the business’s customers. It seems like a very simple transaction, and it is, but the devil is always i Read More

As a small business owner, you’re faced with many daily, weekly and lifelong challenges. One of the biggest challenges and most important is cash flow management. Mismanagement of cash flow creates cash flow gaps, which can literally put you out of business by missing a crucial bill like paying a s Read More

Have you texted your customers recently? You read that right. Here's how to use text messages to increase sales and brand awareness for your small business. Read More

The importance of implementing two-factor authentication (2FA) and multifactor authentication is no longer in doubt. Previously, we discussed best practices for implementing multifactor implementation. However, one area that hasn’t garnered as much attention is how multifactor authentication can we Read More

Many Sole Proprietors and LLC business owners use personal credit cards for business expenses. At what point should they consider getting a business credit card and separating personal and business expenses? This is where your business credit score vs personal credit score can play a big role. Read More

We have been eagerly awaiting virtual reality (VR) and augmented reality (AR) – FINALLY, today it’s accessible, affordable and a proven digital marketing tool. Still, the technology is no less intimidating or understood by most people (even by those considered savvy e-marketers). In [actual] realit Read More

As more and more infrastructure moves to the cloud, the technology used to power data warehouses has changed. Cloud-based warehouses solve many of the problems of physical infrastructure, but they present their own tradeoffs when it comes to performance, cost, and ease of use. So how are you suppo Read More