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Instagram is photocentric and videocentric, meaning users can post and edit pictures and short videos, record “stories”, and go live with video. Read More

Beer Cart Fridays can be a great tool to entice new employees and make your current employees happy. However, the practice is not without its faults. Thankfully, there are other unique and fun (and non-alcoholic) things you can do to keep your employees excited and engaged. Read More

The amount of money consumers spend on their dogs is off the charts. Each and every year, consumers pamper their pets-with treats, baths, and overnight boarding at very nice places. You want in? Read this post featuring 5 franchises for dog lovers. Read More

Jason Dorsey, co-founder of the Center for Generational Kinetics and leading expert on researching millennials, shared with us some of the key findings of the survey, including what is driving millennials into entrepreneurship, and how their journey is different from their parents and grandparents’ Read More

Holiday sales and events should be part of any small business marketing strategy. These 5 marketing ideas are great for new businesses (and small budgets). Read More

How do you create a social media marketing strategy that doesn’t flop? And how do you execute it without fail? It turns out that sticking to your roots and careful planning are good processes to start with. Check the following infographic and see whether you have the resources for a winning campaig Read More

Pinterest is a great social network for every niche not only for fashion, food or home decor fashion bloggers. Although these niches are more popular, you can find an audience on Pinterest for any niche.

If you have a business where you sell offline or even digital products, you need to start us Read More

Google Analytics is a great tool for every business to understand their customers. Yet, data means nothing til you put it in context. Therefore, by applying segmentation, you are making your data more reliable and actionable. There are different techniques to segment your data: (advanced) segments, Read More

You’ve heard many experts saying, “write great content” and I’m sure you wondered many times what is great content and how does the perfect blog post look like. Check out this post to find out how to write a perfect blog post that will quickly become viral. Read More

Marketing efforts are typically considered a success only if they drive leads and sales. While brand awareness is important, your stakeholders most often want to know that you’re converting your budget into profit. Yet, surprisingly many marketers don’t fully track everything related to their E-com Read More