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My Norton Internet Security is expiring in 10 days. Today I decided to renew it for two more years, and was quite surprised that it is cheaper to open an all new subscription than to renew an existing one: $115 for renewal vs $95 for the same product (when it's a new subscription)

Why charge a l Read More

Advanced Management training: Causality

You will sometimes need to identify the causes of an event
That can be a complicated issue because most situations have multiple causes.

Causality is study of the logical relationships that exists between events, i.e. why something happens?
Today, I w Read More

This article continues my series about essential elements of LinkedIn and will outline seven essential LinkedIn Applications. Read More

This is one of those blogs where I get on my soap box and rant a little bit.  I got off the phone with a sales person--someone who came highly recommended by a Read More

Tested Advertising Methods is the classic text by John Caples on how to write effective and scientifically tested copy. John Caples took the craft of copywriting one step further by testing what exactly worked, that is, what brought in the most sales for the client. What else is advertising copy fo Read More

The future of franchising is looking bright: In September, the U.S. Census Bureau reported that 10.5 percent of all businesses with paid employees were franchises in 2007, the latest data year, and that they generated a staggering $1.3 trillion in annual sales. Read More

Here is part 2 of what advertising trends to expect in 2011. We wrote the first part yesterday which you can check out by clicking here.

What Advertising Trends to Expect in 2011: Interaction over reach

Traditional media such as TV, radio and print play on the number people they are able to Read More

In this episode of the All About Business Blogging Podcast I talk about ways to grow your internet business in 2011 with a lot less stress by focusing on 4 important core activities. Read More

Blogging is the best tool if you want to build relationship for your business. Blog marketing through Social Media is a powerful marketing strategy for your business to get your brand up and become an influencer. A well build and manage blog can build an interactive conversation with your readers, Read More

Good Blog Writing is one of the essential attributes of a great blogger. Blog Writing can be improved if you follow a directed approach towards it Read More