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Looking for ways to drive more traffic to your Business-to-Business website? Need a cost-effective way to educate your prospects and customers on your products or services? Perhaps you want to add a new marketing channel to promote your upcoming Sales, Events, and other promotional activities? If a Read More

This is a list of 10 truly helpful, insightful articles about how to take your copywriting and online marketing to the next level. The list includes pieces on such key topics as titles, formatting, conversion, and the value of social media. Read More

I’ve been doing advertising for almost a decade and we have come out with AT LEAST a hundred small advertising ideas that should have been implemented. Unfortunately, many of these never saw the light of day. It’s not because the ideas are bad, it is mostly because of one of the following reasons: Read More

Sometimes marketing simply doesn’t work. We’ve all dealt with that big sale or event we thought everyone would come to and only our mom showed.

It turns out it’s not the marketing itself that doesn’t work, it’s us. We are our own clever saboteurs. Read More

To start a new web site or blog can be a challenge if you're not technically educated.

But don't be intimidated - I'm happy to share with you the 12 steps I use myself every time I set up a new web site or blog.

Download my updated "Web Site Startup Checklist" PDF for free!

It's 18 page Read More

“Advertising is a luxury, content is survival.” No matter how you get someone to your site, the content is what keeps them there. To attract and retain customers, deliver valuable, relevant and compelling content to your customers on a consistent basis. Your brand should become the media, with you Read More

While it seems that a puppy is a reasonably good choice if an advertiser is looking to emotionally connect with viewers, the question is whether a ‘tug at the heart-strings’ actually drives consumers to action, rather than just providing a fleeting emotional hook. Read More

Today the SBA unveiled its new website. But what’s new? Well, quite literally everything, - a new look, new content, new navigation, and robust personalization features. The site has undergone a dramatic transformation, from soup to nuts, making a progressive leap in the way federal agencies use We Read More

Understand how people learn, think and communicate is the key to create effective marketing. In fact, communication is the core of your marketing and if you know how to leverage it, you will be able to elevate the perceived value of your products and services so people are willing to pay higher pri Read More

Social media is an important aspect of marketing your business. If your IT Department is restricting your access to social media sites here are some ideas to help you justify a change in policy. Read More