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Do B2B marketers share buyers' attitudes, and if so do we really know what these attitudes are? John Bottom, director of content at Base One, explores the findings of the Buyersphere research.

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For those of us who work within the industry, the answer to this is pretty obvious. However it is easy to assume that because some of us know what SMS is, everyone else does too. If you analyse the last 12 month’s search engine data for the keyword “SMS”, the most frequent asked question in the US Read More

Google and Bing accepted the fact that linking on social networking and webpage ranking are impacting each other directly, which was alleged by the companies dealing in SEOs worldwide. To get such an authentication from the biggies of this field is globally acclaimed significant step in World Wide Read More

The iPhone is starting to slip in smartphone market share, but the number of people planning to buy an Android phone is skyrocketing these days. with the coming up of smartphones like Samsung Galaxy and Samsung Nexus 2. The android phones have now largely coming up in the new market. Read More

When marketing your brand this year you probably have faced challenges this year as many small businesses have. Rather than groaning about them, letting them spoil your holidays or worse let them follow you into next year here are tips on how to give three of them the boot.

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No matter which method is your preferred one, you've engaged with the process known as kaizen. You've used the moment to learn something new and enhance your knowledge. It's a small thing but... Read More

In my recent post on the value of connections, I spoke about providing your audience with content that makes your connection with them worth their time. But where does that content come from? Read More

Want to read some of the best small business articles from the past week? Check out my small business article round up for the week ending December 17th. Read More

Google’s new “Automated Rules” allows Adwords users to specify monetary amounts (or percentages) by which to raise or lower bids or budget limits whenever a certain conditions are met. It is said to be the most- dangerous AdWords’ feature ever release which might only makes things worse. Read More

You need surrogates to sell on your behalf. And you need them well trained and well armed if you are to sell your solution and the change it brings. Read More