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A social media audit is necessary in order to review your activities and help you to make further changes if these are necessary! Read More

As you progress, you can always improve your product, avoid self-sabotage by trading progress for perfection. Read More

By Liran Hirschkorn

It is widely known that individuals are the ones who are in charge of whether they want to have life insurance or not, but it is not a usual practice to incorporate this on a business level – i.e. on an employer and employee level. But while this is a good and optional idea, Read More

Does your company rely heavily on employee referrals? If so, you may be overlooking some great candidates. Read More

When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It’s necessary to understand what the competition is doing in order to know how much work needs to be done to compete and what kind of angle you can take ... Read More

Also known as inbound links, referral links are the links you’ve built on high-quality sites that help drive targeted traffic over to your site. One of the best ways to ensure that your link building stays white hat and doesn’t run afoul of the Google Penguin update ... Read More

Upon taking on a new client there is a specific process that we take. It begins with getting to know the client, the industry, and the competition. Once there is a better understanding, we move on to the keyword research phase of the campaign. Read More

Recently I had the chance to interview B2B marketing expert Michael Brenner. Michael is the author of B2B Marketing Insider, co-founder of the social news site Business 2 Community (both of which are great sites for B2B business owners and marketers looking to stay on top of their game) and ... Read More

If you’re like me and you pop in a few times every day, you’ll have noticed that the site has changed in a bit of a strange way.

Instead of the usual status bar with a prompt for you to make an update, we’re now getting greeted with a cheery and personal remark that would be more suited to your Read More

The importance of headlines can never be over emphasized because headlines is what your potential readers will first come in contact with and it will either pull them in or send them away. If your headline is well crafted, it will bring the potential reader to your blog and if not, they will just l Read More