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A brand is a concept; not a thing that you can hold in your hand. It’s not a symbol, it’s a feeling. And believe it or not you can even have multiple brands. Although most people have a hard enough time just focusing on one.

Sometimes these changes are between groups and happen multiple times a Read More

Many companies conduct annual employee surveys to understand what their people are really feeling. Sadly, many leaders fail to apply the lessons learned from these exercises, which is actually worse than not conducting the survey in the first place.

But for organization leaders who do try and im Read More

Is there anything bigger than Facebook? For a long time, the answer has been no. But we might now be seeing a steady decline in Facebooks numbers. ... Read More

By Tim Berry:

I like this. If you want real customer feedback, keep it simple. My friend Stephen Lahey, of Small Business Talent, understand email, and who he’s talking to, when he asks his small business owner clients one simple question: Read More

By Jack Yan:

When I proposed free wifi as a campaign policy in 2009, it was seen as gimmicky by some. I wasn’t a serious candidate, some thought. But those ideas that have demand, such as wifi, have a way of becoming mainstream. The gimmicky tag is lost.
Just as it was lost with the microwav Read More

Use your About page to set yourself apart online, strengthen your brand identity, and create a connection with prospective clients. Here's how. Read More

If you’ve written anything of length, you no doubt understand the debate between “planners” and “pantsers.” On one hand, who wants their outline to dictate every beat, sentence, paragraph, and more? Read More

Want to gain more likes? It is as easy as having a friend like it first. Here is a study that confirms that claim. Read More

If you’re a merchant that accepts credit cards, you undoubtedly know exactly what your card processing rate is. You know it’s called a merchant discount rate, and it’s some percentage of the total bill, maybe a flat fee per transaction is also attached. To help you better understand this fee, we br Read More

For those with a vested interest in preserving their current page ranking, it’s in their best interest to ensure that all necessary steps are taken to reduce the potential for plagiarized content. The techniques listed below can put you on the right path to protecting your content. - See more at: h Read More