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In a much ballyhooed development, the triumvirate of Amazon, Berkshire Hathaway and JP Morgan announced recently they’re teaming up to upend the healthcare insurance market (a massive undertaking and market opportunity). Read More

When the Internet did not exist, restaurateurs heavily relied on word of mouth, print-media ads and walk-in traffic to make their restaurant or café run. But then came social media, smartphones and of course Google. Yes, Google is important. Read More

When you invest money, you expect results. Nothing wrong there. But if you’re not things the right way, chances are that you will not yield any results. And if that thing is social media, then god save me. Read More

If you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant. Read More

What small business owners need to know about strict liability laws and how they can protect themselves from product liability claims. Read More

If your company is using social media, you’ve probably got someone in charge of it all. Perhaps one or two of your people handle everything, including promoting content, monitoring activity around your brand, responding to customer questions or complaints, curating industry-related news and trends, Read More

How to find the right hook
First and foremost, to write a good hook for your product or service, you must first identify your target market. For established businesses, this is fairly straightforward and can be answered in one question: Who are my customers?

We also ask ourselves Read More

Email newsletters are being reinvented by millennials who don't dismiss the medium as old-fashioned. Read More

We all know how important it is to build and grow an email list.

Every dollar that you spend on email marketing gives you an ROI of over $40. Read More

In this episode, Steli and Hiten talk about “process allergy”, what it is, why most startups have it, and what founders can do to eliminate it. Listen until the end and get a chance to win a surprise from The Startup Chat!

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