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Can you change this one thing? How many times do you hear this question from a client? These changes soon add up and you've got a serious case of 'Scope Creep' When do you call for a renegotiation conversation? And how? Read More

What if we could avoid common frustrations, deliver products we're proud of and that people love to use, maintain great relationships and grow business, and most importantly, be and make people happy with our work? Read More

Every business uses spreadsheets. For years, Microsoft Excel was the obvious choice, but as software migrates to the cloud, Google Sheets has emerged as a worthy opponent.
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There aren’t many three-word phrases that’ll put you to sleep much quicker than “business document management”, but it doesn’t have to be that way. Back in the days of desktop legacy software, there was no possible way to make managing business documents anything less than an awful experience. Read More

Finding the best checklist app isn’t easy. I’ve written about my pains with productivity before, and I’m not the only one who has trouble sorting themselves out — you probably don’t know which productivity solution is best for you either. Part of the problem is that there are so many different apps Read More

Giving customers something free is a great strategy for attracting more business. When it comes to software, though, you’ve got two models to consider:

The free trial, which gives users total and free access for a short period of time

A freemium version, which is free forever, but has limited Read More

If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may need to rethink your brand before increasing your prices. Read More

Evaluators look closely at the main content of a web page along with other elements like navigation and advertisements to determine if it directly helps the page achieve its purpose. The main content should be the reason the page exists and its quality is important. Read More