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Google's Search Quality Senior Strategist Andrey Lipattsev finally Confirms the Links, Content & RankBrain, Google's Next Ranking Factor. You can see the whole session of questions and answers below. Read More

It is NCAA basketball time. It is March Madness. All these teams get one shot. If they lose – they go home. If they go big, they advance. Read More

User personas are like the secret weapon for creating content that converts. This guest post from Jake Peters goes over solid strategies and techniques for developing solid user personas for your business. Read More

Fitness apps are all over the place now.
There is an avalanche of new companies and products that want to track your steps and count your calories with the aim of melting that excess blubber. They have one problem — most of these apps don’t work. Read More

With the ever-rising popularity of social media, Instagram influencer marketing has become one of the most effective tools for marketers in every niche.

Consumers now look to fellow consumers and their favorite Instagram personalities for making their purchase decisions. Read More

The Innotribe Startup Challenge will be travelling to Latin America for the first time in search of the best startups to showcase their products during the SWIFT Latin American Regional Conference this June.

Are you a Latin America-based startup that wants to benefit from expert mentoring and in Read More

Marketing technology company Odem Global just announced the release of a new platform that integrates cross-channel online and offline marketing with paid, earned and owned media. The all-in-one marketing dashboard, suitable for use by small businesses and enterprises alike, consolidates marketing Read More

SmallBiz America Radio , an Albuquerque, N.M. podcast for small business owners and entrepreneurs founded in 2005, is making a change. In an interview with Small Business Trends, David Wolf, CEO of SmallBiz America, says that he’s taking the company in a different direction– as a content marketing Read More

You don’t have to start out as an expert in order to run a successful business. Of course, many entrepreneurs have started their businesses without money or financial backing. And similarly over the years, plenty of entrepreneurs have found success in fields where they had no previous experience. Read More

If you want to get better at marketing, turn to the experts for sage advice. I talked to my network of marketers, writers, and branding pros to see what tips they had for you to be uber productive in your marketing this year. Check out these great marketing quotes from those in the know. Read More