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Here are the tech industry critiques, think-pieces, predictions and opinions that got the Cascade Insights team sharing on Slack this week. The Read Like an Analyst (RLA) roundup is curated by Cascade Insights analysts Philippe Boutros, Colleen Clancy, Jacob Dittmer, Harrison May, CEO Sean Campbel Read More

“Is your 2016 marketing plan on trend? It may seem like every time you turn around there's a new marketing trend to figure out. While it can be daunting to stay on top of what's new, it's important to realize which trends appeal to consumers - after all, they're the ones you are trying to reach wit Read More

Snapchat has majorly transformed since its launch in 2011. Notoriously created to send "private" disappeared photos, Snapchat has grown up now offers branded and interactive filtering options, live new stories, and even a feature that allows you to send cash to friend. But as marketers rush to buil Read More

Running a small business is no small task!

If you feel you have been racing against time juggling clients, answering emails, planning, scheduling, and day-to-day operations then just STOP! You are about to burnout!

Don’t worry! We are here to offer some respite!

See more at: http://www.biz Read More

There's a strong chance that you're targeting an audience who uses a mobile device that’s different from the one you personally own. You owe it to them to (at least) be familiar with that device. Read More

Competition comes in all shapes and sizes today; direct, indirect, and disruptive. However, there is another competitor in our midst – indecision or no decision.

This sales trend is about “Competitor Zero” - indecision leading to procrastination and no decision.

Here and around the world we a Read More

PPC Conversion costs continue their annual trend. The rising expense to run PPC campaigns might not be all too bad. Read how your business can ensure that your PPC campaigns are value for money. Read More

Having a Privacy Policy for blog is important.The Privacy Policy page tells your visitor, how you are going to use or how you use your visitors information that you collect on your website. If you are a blogger, you must have heard about the importance of privacy policy page. As blogger when we try Read More

In Digital Marketing or Social Media many marketers says that content is king and hence importance of content is high in today’s era of digital marketing.

Content is king but it is not new so in this post i want to share lead generation technique which is completely tested and new also.

Many Read More

One of my all-time favorites from iSpionage. This is a great post about how presidential candidates are using digital marketing to help reach voters. It includes information on how they collect and use data as well as their website design with A/B testing of landing pages. Read More